In a Woolworths supermarket in Sydney yesterday I saw odd placement of Mother’s Day cards. Next to a high-end Papyrus card on the left they have cheap price-focused cards while on the right is an large expensive ($12.95) card. I saw this in several places on the stand.
Newsagents supporting the high-end Papyrus products with thoughtful displays commensurate with the quality of that brand ought to be frustrated to see how it is being treated here at this Woolworths.
Too often suppliers ask (some even demand) newsagents treat their brand a certain way, with respect, while allowing supermarkets or other mass retailers get away with disrespect of the same product from the brand. This does not make sense to me.
A brand requiring a certain level or quality of treatment by newsagents ought to receive the same level of treatment in other retail outlets.