What are you doing to attract new shoppers to your newsagency?
Yes, I am talking to you – if you are a newsagent.
What are you doing today, this week, this month, this quarter to drive traffic to your store?
Newsagents used to rely on suppliers to drive traffic to their businesses. No more. With our major suppliers supplying other retail channels, few actively promote a single channel over another. So, it falls on us to promote our businesses.
While banner groups will market stores under their banner, this marketing is more about brand awareness. The reality for any newsagency business is that marketing to attract new traffic to your shop falls to you – as it should.
So, what are you doing to market your business, to drive new traffic?
It is vital you have an answer to that question and that the answer is good and successful for your business. Too often retailers will say they don’t know what to do, that they have no experience. I say you don;lt need much experience to get started marketing your business. It’s like learning to walk: take a step, fall, get up, take a step.
Driving traffic is about differentiation in range, local community connection, out of store advertising and other smart marketing engagement.