In October 2013 I wrote about the Brony movement and how it was an opportunity in Australia. A report in The Age at the time, as I wrote, was the first I had heard of it. Since them I have kept an eye out and noticed more being written about guys who buy My Little Pony products for themselves as well as with their own kids. Interest has grown overseas as well as in Australia.
A couple of days ago, in a store selling plush here in the US, I noticed a poster promoting the Midwest Brony Fest – a festival for Bronies – male collectors of My Little Pony. That there is a festival speaks to the interest among these niche collectors.