Australian made Darrell Lea soft eating liquorice is on the shelves of supermarket and convenience outlets here in New York. I checked the packaging – yes this product is made in Australia. this is a good export story from a company that a couple of years was down and out.
Near the terrific Darrell Lea product is a US made knock-off product: soft chewing Aussie style liquorice. The packaging has Darrell Lea elements to it.
While imitation is the best form of flattery, if I was Darrell Lea I’d feel ripped off by this Walgreens house brand product – especially given the Darrell Lea product is almost twice the price.
You should know that Darrell Lea makes majority of the US and Australian house brands as well.