Gordon and Gotch is today (Monday) distributing Good Things Valentine’s Day. Valentine’s Day was six weeks ago. There is no sense in supplying this title now and doing so makes newsagents less competitive. It will cost those who receive it time, space, eight and cash.
Gotch would still be able to scale out this title to newsagents under the lame and ill-considered new magazine supply rules endorsed by the ANF.
Sometimes it is appropriate to supply a seasonally themed overseas title to newsagents but not for Valentine’s Day. It is a season which ends with a thud at midnight on February 14. The prospects of newsagents selling this title in reasonable number to pay for space, labour and other costs are minimal.
Do you think Gotch distributing this title to newsagents is unethical?