With a sell through of 30% and less, Cosmopolitan Bride is a challenged title for us in the crowded wedding space. The challenge would be okay if supply was cut by 50%. Since this is not happening, we have taken to early returning early in the on-sale to manage space and cash.
I cannot understand the deliberate oversupply of a title like this when there is no evidence in the sales data that we even cover our core costs of carrying the title.
Check your supply versus your average sales.