At the Toy Fair recently on the Ed Vantage stand they had tables setup allowing you to play with their products. It was an excellent way to learn about the products and enjoy the experience first-hand.
What Ed Vantage also did was to show newsagents how they could do the same thing in their shops. A trestle table with some paper and items laid out gives you somewhere for kids to play and experience products you sell.
You could take this to another place – set up an adults play table. Show that these items you sell for kids to play with could equally be used by adults in a range of situations. This is where you could make it a fun marketing opportunity.
Based on what I saw at Toy Fair I am sure Ed Vantage would work with newsagents on ideas like these. A good practical opportunity for any newsagency in almost any situation.
If you are not buying from Ed Vantage – check them out. They don’t sell to majors. Their products give you a good point of difference.