Take an blank piece of A4 paper and sketch out a flyer to promote your business. It’s important you start with blank paper so you really do have to start from scratch. The goal of the flyer has to be to get people into your business who are not regular shoppers with you.
I am serious, make a flyer. Single sided or double sided.
It does not have to be a work of art. Think about more as your ideas you;d have a designer turn into something professional.
The keys are: what messages to you pitch, what products to you feature and what is your call to action.
Once you have your draft flyer, think about this and your business. Are they aligned or is there a disconnect between you have on your flyer and the business being promoted?
If there is a disconnect, think about what you need to change in your business to connect with the business in the flyer.
If there is no disconnect and if the message is enticing, consider having the flyer professional designed and distributed.
Rely less on marketing others do for you and more on marketing you do for yourself.