Easter is in full swing with excellent sales over the last week. Displays are thinning at the right end of the season. We’re not discounting and don’t plan to until next weekend – if at all. Cards, plush and gifts are all doing well. If I had to tag a hero category it would be plush. $2,000 for the season is excellent – and there will be flow on sales having introduced shoppers to new lines.
Easter is a season our channel could do considerably more with, beyond the traditional. Families are out shopping together. Yesterday was crazy around shopping centres in Melbourne. Centres were full of people spending. It was terrific.