If you sell Easter eggs in your newsagency and you compete with Coles, make sure you staff know that the Thorntons range sold by Coles is imported from the UK. Know the source of your eggs. If they are made in Australia, pitch this and have your staff ready to let customers know. Locally made eggs are better for our economy that the Thorntons eggs from the UK.
I am finding shoppers more engaged than ever with locally made products in certain product categories. Food is one such category. You can drive this engagement with promotion of locally made. Even a simple sign LOCALLY MADE = LOCAL JOBS works a treat. Coles can’t say this with their Thorntons products.