Smens from GNS are the type of pen I’d expect to see in Typo. They are pens which smell. You can choose the scent you want. It’s a cool idea appealing to someone who is probably not looking to purchase a pen.
I am writing about Smens today for two reasons: to show that GNS offers products that appeal to the Typo shopper (and I understand that range will expand) and to illustrate how we can sell more stationery in our newsagencies to people who are not shopping for stationery.
We have opportunities in our newsagency supplier relationships often beyond what what we assume. A bit of research can unlock these.