We are leveraging Lucky Dip promotions for K-Zone and Total Girls with full cover placement next to each other. My thinking is that placement next to each other makes sense as they have a similar promotion. Our placement respects that this issue is different.
Whereas our competitors operate in a robotic way when it comes to magazine placement, we can think and act locally based on title cover and other local factors. This is part of what separates us as magazine retailers, it is an opportunity for us to show off our point of difference to shoppers and to magazine publishers.