I have complained to the AFL over their exclusive promotion of Micro-Figures with Coles timed for the start of the AFL season. Local newsagency businesses are key supporters and sponsors of local grass-roots football teams. The AFL should be careful about supporting Coles as it will make us wonder about the respect given to our local team support.
Given its reliance on local teams to feed passion for the game, the AFL should focus on local businesses for retail partnership.