I think the latest issue of The Australian Women’s Weekly would sell better without the free chocolate mini cookbook suck over the terrific cover of Australian of the Year Rosie Batty. While the cover mount would have been planned months ago, it’s unfortunate to see it as Rosie is news and has been taken into the hearts of Australians – maybe even more so than chocolate.
Completely agree. Magazines in retail sell strongly if they are visually appealing. I believe that is why the last AWW issue sold so well. A cook book stuck on the front destroys the visual appeal of the lead cover photo. Stick the book on the back!!