If you’re in Perth and are interested in considering what your future could be, I encourage you to book for the first Newsagency of the Future workshop. It’s on in Perth next Thursday at 10am. Attendance is free. I promise you will be challenged and encouraged.
Perth. Thursday March 26. 10am. Country Comfort Inter City. Great Eastern Highway Perth.
Any newsagent is welcome to attend.
Click here for the booking form, or email your details to bookings@towersystems.com.au.
I will share insights relevant to newsagents and detail opportunities available to newsagents to attract new shoppers and to improve what we make from existing shoppers. I’ll back this with data from some newsagency businesses growing against the channel average.
This will be a practical session from which you will have ideas you can implement right away. It is for newsagents who want to improve their businesses.
This Perth event is the first of a national series that will include Melbourne, Sydney, Brisbane, Canberra, Adelaide, Hobart, Cairns, Townsville, Gold Coast, Sunshine Coast, Newcastle, Parramatta, Geelong, Launceston.
Hi Mark,
Attended the Sydney presentation yesterday, thank you for the invite and well done for organising this. It was encouraging to see a broad range of suppliers participate.
A few comments:
– it seemed there was no newspaper representatives…
– your presentation confirms the challenges facing the sector aren’t new but the rate of change leaves “passive” operators at risk
– your suggestions about product mix change make sense & I’m sure are the way forward
– not sure I buy into the merits of discount vouchers (ignoring the price perception angle); in rough terms for a 10% discount you need to a 40% increase in sales to achieve the same profit contribution
– your point about the magazine out-dated business model tying up working capital is spot on
Thanks again
Matt
Matt thanks for your comments and feedback. The sessions have been most interesting. I’ll share some insights here soon.
Hi Matt we have used the discount vouchers for maybe 18 months now.
They work brilliantly in bringing customers back, as well as extra sales immediately after handing the discount voucher to the customer that we would not have had otherwise.