Stack em high watch em fly is what retailers are encouraged to do to drive sales. For many product categories in newsagencies today it is true – a full display works best, much better than a half-full display which can hamper sales.
I encourage newsagents to maintain full magazine displays as I think they work better than half full displays. It is worth the time investment to shuffle placement or to compact placement so a display looks full. A full display will deliver a better result for you than a less than full display. A full display shows your business as alive.
I was in a newsagency recently where they had 30% more magazine space than they needed so they spaced out titles as they had nothing to sue the space for. After some shuffling we introduced other products to the magazine fixtures and compressed magazines so the part of the display for them looked full. The result is a more visually compelling magazine offer.
I encourage newsagents to look at their magazine displays and adjust where necessary to make them look full, appealing and like they will satisfy shoppers. I think full displays pay a role in good magazine results in my store.