It is tiresome writing posts to document the appalling behaviour of a magazine distributor for knowingly oversupplying a magazine at a level which is unjustified in the sales data the distributor has. A check of our sales of Farms & Farm Machinery indicates what we should get one copy of this title yet network sends us three. They’d say we should get two because we occasionally sell one but I’d say one is okay as selling out occasionally is fine. Sending three makes a mockery of the distribution model as it wastes our cash, space and time.
This behaviour by Network is not socially responsible is it disadvantages newsagents.
I was in a newsagency a few days ago where their sell through is well under 50%. That is appalling. Shame on Gotch and Network for condemning this business to such extraordinary waste of space, time and cash.
Selling on average a single copy makes Farms & Farm Machinery loss making for us. The $1.875 in gross profit from the single copy. Each magazine pocket costs around $7.50 a month as its portion of the lease cost. The numbers alone tell me to put something else into the pocket to try and either make a profit or less of a loss. However, the magazine distribution model does not give me the ability to do this. It gives our competitors the ability to do this but not us.
Under supply/ over supply! I would just like to have some supply. Roads cut by flooding.