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Newsagent specialist in National Geographic titles

ngmagsIn a newsagency in Sydney yesterday I saw an amazing range of National Geographic titles on display – I;ve never seen so many in one place before. I was told they are popular gifts for people visiting the local hospital. The display was a reminder of the extraordinary diversity in our channel as I’d be lucky to have one of these titles at any time and to sell one or two copies of such a title.

While thinking about this newsagency, while they do early return, they do not do so aggressively. Their current sell through rate performance is at under 50%. That is, more than half the magazines they are sent do not sell. What a waste of paper and time. Shame on magazine distributors for permitting such a costly failure n this small business.

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magazine distribution

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  1. Steven

    What newsagency is this? I need to buy some back issues. Thanks

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