While the cards in this spinner look okay, they are not presented in the best possible way for the products or for the customers.
A small investment of time regularly pulling the cards forward at the based of each pocket can remove the shadow and make them look better and this could drive sales.
Here are the same cards as in the first photo after I pulled them forward. The photos were taken a minute apart with no change in lighting.
The difference in presentation, in what shoppers see, is considerable … as I hope the photo shows. It shows the value of investing a small amount of time regularly on product presentation.
We regularly look at how products are presented on shelves, display units and spinners to ensure that they are presented in the best way to drive sales. This move with cards in the spinner may seem unnecessarily obsessive to some. To me, it’s the business presenting its products in the best possible light.
I was obsessed like that with our 4door drink fridge in the milk bar.
ALL labels must face the front.
Customers did notice. 🙂
Mark, put a small piece of styrene or cardboard behind the bottom of the cards and it will keep them neat and well displayed.
It does make a difference.
Brilliant tip Lance. Thank you.