Cards, plush and the easter themed items are selling well in the newsagency and it is early for this relatively small season. Our pitch is on the lease line, facing into the mall … and it’s working, attracting shoppers.
The hero Easter product is the easter Beanie Boo rabbit. We’ll sell more than $1,000 worth – we’re over half way there already with shoppers purchasing two and three at a time.
It is fascinating watching this simple front of store display work. People notice it and stop for a browse. Kids run up to look at the plush or small chicks – they bring parents and grandparents.
Plenty who stop step into the store and browse. Look at the photo and you can see how we do this. We take care with what is behind the traffic generating display on the lease line. People looking at the Easter display can see plenty of opportunities at the next step into the business.
Browsers often take their time once they step into the business. I saw a couple of shoppers yesterday who were attracted by the Easter display end up purchasing magazines. I mention that as I know some magazine publishers would look at the shop and say it’s not what they want in a newsagency. I’d say it’s what shoppers want and magazine sales benefit as a result.
Even at this early stage, Easter 2015 is performing well. I love the fun and happiness in the display and the new traffic it is bringing in for us.
Footnote: note the placement of cards with gifts and plush for the season. This is key. Place them apart and your sales will be considerably lower.