Getting magazine adjacencies right takes time and thought. Investing in this can drive magazine sales.
Too often, the placement of magazines is done as a chore when it should be approached as an opportunity.
In placing magazines, consider the reader and place titles next to each other which appeal to the same shopper. Sometimes, adjacencies are best driven by the cover of an issue more so than the masthead itself. Mindfood is such a title. Sometimes it does not look right with Prevention while other times it does.
On the placement in the photo – wowed usually have the full cover of Prevention on display. We felt the Judy Dench cover shot on Mindfood warranted full cover display for a week at least.
Yes, these are things we think about – because we know that a thoughtful approach to magazine placement is a factor in our growth in magazine sales.
I also displayed as shown, plus took advantage of a ‘double Judy’ and also displayed her with the latest AWW as she is so popular. It’s worked a treat!
Debra I love your phrase – a double Judy. We have done that too.