Many retail businesses and retail brands are doing good through their product and shoppers are making decisions based on this socially responsible activity.
An early adopter was Hallmark through their support for the National Breast cancer Foundation. Internationally, The Body Shop set a high benchmark. Now, we have many retailers and suppliers doing good thanks to support from shoppers who want to do good.
I recently talked with the folks behind the Waka Waka solar powered torch. This brilliant product recharges using sunlight, making it ideal for all sorts of situations. When you purchase one, they give one away where it can do good. Take a look at this map and see where they are doing good with free torches.
It is products like the Waka Waka torch which we can source to do good through our businesses, to give our shoppers opportunities to do good on several fronts by shopping with us.