Check out the story published in The Standard about how a couple changed the newsagency into a gourmet food shop. This is one example of how to make your business in a small town relevant – by changing course and connecting with a regional USP.
Check out the story published in The Standard about how a couple changed the newsagency into a gourmet food shop. This is one example of how to make your business in a small town relevant – by changing course and connecting with a regional USP.
Mark – this is an important story – good pick up. I have often said in various forums to newsagents that ‘you could turn yourself into a kebab shop if you want’. It is just 4 walls that you rent and the ability for transformation is endless. (This does not apply to managed shopping centres of course.) But the point is that the REAL shackles is not declining sales in some product categories, it is being wedded to the idea of what your business is about – AFTER it has hit the point of no return. Some agencies can transform themselves into better agencies, some can transition into something approximate, and some must completely reinvent themselves. The ONLY thing that matters is what the customers demand… IMHO
100% agree Dennis.
Even within a shopping centre that’s possible – its a chat with the owner and a new Permitted Use clause.
So just ditch the newsagency sign and you are away and running.
Takes much more than that James and for some the shingle is fine with other parts of the business adjusted.