Click here to hear the terrific interview between 3AW’s Neil Mitchell and Australia Posts’s CEO Ahmed Fahour in which Fahour talks up sending Christmas cards and talks down sending Christmas greetings by email. He also notes that postage for Christmas cards is frozen at 65 cents.
Christmas cards are important to our channel. They generate traffic and drive deeper and more valuable baskets. We ought to thank those who talk up this segment of greeting cards and ourselves work hard to encourage people to send cards.