If we repurpose a floor display unit or a spinner – to hold stock other than that for the brand for which it was originally supplied – we place collateral specific to the new product placed on the stand.
In the photo we have a stand provided for a range of one-shot plush which is now being used for completely different product.
To respect the original brand on the stand and the brand of the ne product, we placed colour strips for the new brand on the shelves over the art of the original brand. This strengthens the impact of the stand and makes it look fit for its new purpose.
There is nothing worse than a stand dressed with original branding promoting an unrelated product now on the stand.
Repurposing floor display units is about much more than putting new stock from another supplier on an old stand.
I’d note that if the stand is supplied on the basis that the initial supplier’s product is always on the stand we respect that.
Hey Mark,
What supplier do you use for this product?
Jess it’s a newsXpress deal through IKON.