We have part 2 of the four-part Australia the Story of us from Pacific Magazines in several locations. The newspaper placement works best at driving impulse purchases. That said, we have it with weeklies too. With the TV coverage this is an important title to leverage that and to demonstrate relevance.
As the impulsive buyer not happy about the increase on price from the previous instalment. Shall part three be even higher?
Ordered extras of part 1 and 2 – no supply.
If I agonized over everything I need more of and can’t get I would be in a funny farm.
This industry sends product not required all the time but when we need more of something we can never get it.
I’m too old and cynical to worry about it but it STILL aggravates me immensely.
Sales lost both to us and the publisher.
Wonder how the publisher feels when he
knows or hears about this. It must be the same all over Oz and this is an important publication with huge potential sales.
Years ago I would have contacted the publisher and informed them of these inefficiencies but now I just try to sell another bunny rabbit for easter and make more anyway.
I had customers saying they wouldn’t buy #2 if we couldn’t get them a copy of #1. I initally got 13 of these, and sold 13 extras when I ordered them while #1 was still current.
Of course GG were completely out of #1 since #2 had now been released. I contacted Pacific through Nexus and they promised to send me 5 more directly. These still haven’t arrived though.
Now that #3 is out, it’s only going to get harder.
Almost typical of partwork management isn’t it???
We could have sold double, probably triple what we got, and the sad thing is there are plenty in our local Woolies (which are poorly merchandised) but I am no longer sending my customers there no matter how disappointed they are.
Informed this morning that we cannot get any more of number 2.
This title built slowly for us but is finishing strong. I think the challenge for Pacific was to predict sales – this is a unique title.