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Dolly magazine for $4?

dollyI was surprised to see Dolly magazine on sale for $4 in a newsagency this week. I can’t think of any way Dolly could be offered in this newsagency for this price and be profitable for the newsagent as the common purchase price for newsagents is $5.9625. The $4 price leaves me wondering if there is a deal which was not available to all newsagents. I’d love to hear from others about this.

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  1. shauns

    Looks like someone “found” some extra stock if you ask me

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  2. Mark Fletcher

    I wondered that too Shaun. It’s why I am not identifying the location.

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  3. Chris

    Claim early returns then sell the stock. Unfortunately some agents do this and it affects the whole channel. Examples like this give suppliers reason to dislike our channel.

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  4. Mark Fletcher

    Chris you are right.

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  5. Gary

    why stop at Dolly? Just sell every magazine for half price and return 100%

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  6. Shayne

    Gary that would result in your supply being doubled

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  7. shauns

    Shayne ,first read your reply thought wtf are you on about ,read it again ,ahhh how true

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  8. shauns

    off topic but couldn’t find one to put it under , now I could be wrong here but I think I have stumbled upon the worse case of reissue of a magazine ever .AUSTRALIAN ROAD RIDER BIKE GUIDE 2014 . Now this did come out in the beginning of January so I was a bit slow in early evicting it but FFS sending a 2014 bike guide in 2015 what is going on .

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  9. Stacey

    We received 20 copies of Precious Gems issue 1 today. Is this the third time they have run this?

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  10. June

    We received 60 copies of Precious gems on Monday. Today a merchandizer came in to put it out for me and was surprised when I said I didn’t want it and I was sending it straight back.
    I find it insulting when No 80 was only finalized a couple of weeks ago and I was selling zero of that (even though I put it up every fortnight).
    This is sheer money grabbing and I won’t be a part of it.
    The boxes are huge and they are being returned this week and I am cancelling the next issues forthwith.
    I am happy to take new product but this
    is recycled over and over and we are the bunnies who have to accept it. I WON’T

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  11. shauns

    Problem is everyone wants to buy the gold one for $1.99 and it stuffs up our sales because they then send heaps for the next few and they don’t sell

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