Many gift suppliers misunderstand what newsagent can sell

Here this is a good product for newsagents the representative of a gift wholesaler says, reaching for a item set to sell for under $10.00. This rep has an attitude that newsagents can’t sell gifts priced at over $10.00.

Newsagents can sell gifts worth considerably more than $10.00. Indeed, many newsagents can and do sell gifts priced at $100.00, $200.00 and considerably more.

Supplier representatives need to reset what newsagents can sell – otherwise they will miss out on good business.