Selling happiness works best when the seller is happy. Imagine how a customer would feel brining a product promoting happiness to the counter and encountering a grumpy, or unhappy person serving them. If their frame of mind when selecting the item was happy they’d soon come thudding to the ground from the sales experience.
Happiness sells. The happier we are in our businesses the more customers will enjoy shopping with us and the more they will purchase.
We demonstrate our happiness through our interaction with customers, employees and suppliers. Our happiness can make others happy and a happy shop is more likely to be a successful shop.
I have been thinking about this these past few days at the Sydney gift fairs where I have seen plenty of products directly or indirectly nurturing happiness. it made me think about my shop face, the personality I present when working in the shop. It’s all about business, very focused. I suspect I’m not coming across as happy as I could / should – especially if selling happiness books like those in the photo.
Our demeanour in small business retail matters more than in big business. I think shoppers expect more from us. Our happiness and that of our team is more important than in our big business competitors.
While I don’t have any research I can easily point to backing up my claims, I suspect there will be others here who agree.
How happy do you present in your newsagency and does it matter?