We are been experimenting with different products placed at the aisle end entrance to the magazine department. Whereas the traditional newsagency uses the aisle end for billboard type magazine promotions – often setup by magazine company merchandisers – regulars here would know we try different products here. Sometimes we blend them with magazines. The most recent range has been selected to go with the few magazines we have placed as an indicator that this is where we have magazines in-store. We know magazine have sold from here as we could how many we place.