The window of the Haigh’s store on George Street in Sydney is based around a Top 10 music theme but the Top ten are their top ten products. The execution is excellent – quite eye catching.
The window is effective as it gets people who might otherwise not look at a window display promoting chocolate looking at their window.
The detail is what makes it works – the Top 10 poster looks authentic from what we would see in music magazines years ago. The nostalgia theme is averaged with their use of vinyl records as labels for the chocolate products. Brilliant.
The window has me thinking about what we could promote if a similarly usual, less obvious and eye catching way.
Great idea!
Hope it worked and you made a purchase, they have the best chocolate.