The usual supply of Psychology Today magazine for our newsagency was doubled for the Happiness? issue which went on sale yesterday. This 100% increase in supply is despite us rarely selling all the story we are usually supplied.
The irony is extraordinary. How can I be happy about such an unwarranted oversupply. It wasted our time, paper, fuel. What a waste! A very unhappy situation.
I look at this situation with this issue of Psychology Today magazine and shake my head. There is no sense to it. the distributor could say we have to send out what we are sent. From their business point of view I understand it. But it is ridiculous. It is shameful that the distributor, intros case Gordon and Gotch, can double supply without any justification in our accurate sales data.