Newsagencies have dead space that is often not used where you can draw attention to products and drive shopper engagement by investing a few minutes of time. Take Something Sweet, the new partwork launched this past week. We ran a strip of the first issue on the floor in one of our magazine aisles. It used space which is never used, cheap space down low where people often don;t look. Shoppers noticed, sales engaged and we’re on track to sell out of part one easily – moving 120 copies and probably more.
the space cost us nothing and the placement was done in under two minutes. It made a difference in the aisle, drove sales and leveraged a good looking product which is being advertised on TV right now.
This is an example of no-cost marketing we can undertake to drive basket depth – drive additional purchases from shoppers in-store. Try it … it works.