I have seen Valentine’s Day displays in ten supermarkets this week when comparing parts of their businesses to ours. each supermarket has done Valentine’s Day poorly. The photo is one of the better ones. yet they will achieve reasonable sales simply because they have the stock. They are used by people who purchase on impulse because of convenience.
Newsagents can and often do do better than this. By better I mean offering a broader range of product people would be proud to give, better quality product in the gift area, displayed with pride and supported with customer service helping shoppers with choices.
It is seasons like Valentine’s Day where we have opportunities to compete with the supermarkets. Key to this is being on the lease line so those walking past can see our point of difference.