Here’s a photo from one newsagent showing what they have done with the collateral from newspaper publisher APN sent to support the classroom makeover promotion being run with Staples.
The APN collateral is in the trash bin.
As I noted here, newsagents are angry that APN is promoting US stationery giant Staples and not the local newsagent businesses on which they rely to promote and sell the newspaper.
What a great idea. When are publishers going to support Newsagents, they really are forgetting who originally built their businesses.