The Australian reports newspaper print readership contracted in December:
PRINT readership of Fairfax Media news mastheads continued to contract apace, with an analysis of December figures showing Fairfax’s major national, metropolitan and regional Sunday titles lost one in 10 readers collectively.
News Corp’s major Sunday titles slipped 3.2 per cent in the Enhanced Media Metrics Australia figures, while its weekday titles were down 1.2 per cent (7.8 per cent for Fairfax).
Newsagents need to factor these results into their business planning. The decline is not inconsistent with the newsagency sales benchmark study results I have published here.