Bauer Media continues to supply newsagents their bagged discount magazine bundles. What was originally pitched as a four times a year promotion is now promoted regularly.
I’d prefer magazines to be purchased for their content and not because of a discount to the cover price. Regular discounting is a slippery slope. People who purchase on price are, in my view, likely to only purchase again when there is a price offer.
I don’t understand Bauer sending discount magazine packs out when I see sales data. The image below is sell through data I received from one newsagent earlier this week. It covers some the packs they have received. Click on the image to see the detail.
On the basis of this data, the newsagent should not be sent more discount packs by Bauer Media as the packs clearly do not work in this shop, they are not profitable.
The thing is, I suspect the Bauer allocations people do not look at this data when allocating stock to this or other newsagencies. If they do look at the data and still send stock which will certainly not sell shame on them. What a waste of newsagent time, space and money.