What are you pitching to your customers when they are at your main sales counter? What is it they see in those seconds prior to and during the sale transaction?
Go on, take a look from your customer’s perspective.
This photo shows what we have behind the counter at the moment. We’ve had this up now for a few weeks. last week, this range generated close to $1,000 in revenue. Around 30% of those purchases were as a result of the counter display. However, since the counter can be seen from the mall, we think it generated traffic beyond the purchases we noticed.
Two of the items we are promoting are exclusive so the collector will be especially attracted. Collectors talk and that drives word of mount. So, the promotion behind the counter generates results beyond the immediately obvious.
We prefer to use the counter for brand-focussed offers that are easily understood and highly appealing. The return on space, time and inventory investment is excellent.
Take a look at behind your counter – is it pitching a valuable marketing message for your business?
Mark, does the customer purchased the toys directly from the counter afterwhat or somewhere else in the store floor?
Mark, we too have a big behind counter display that extends to one side of the counter. We find that if we do not extend the display past the counter it does not sell.
The customer stands to the left of the counter and looks/touches the display, this signals the assistant to offer assistance. It works!
Your display is central, do you have the same challenges?