Newsagents promoting chocolate roses for Valentine’s Day need to be careful about their stock holding and price positioning given what I have seen in Woolworths this week. Take the product in the photo – $10 for 12 chocolate roses. It would be hard for any newsagent to beat this, especially if they were to create their own roses by wrapping chocolates themselves.
The photo is from a Woolworths in Melbourne. the display is at the main entrance – you can’t miss it. The product itself is a compelling offer, one many Valentine’s Day shoppers will find compelling.
While newsagents can compete with supermarkets for Valentine’s Day gifts, doing this depends on the product mix and the narrative – like shop local or shop small business – supporting them.