Just what we need, another gluten free cookbook. We have plenty of gluten free cookbooks in our newsagencies already, more than we need – yet Bauer decided we needed this $24.95 Australian Women’s Weekly branded title. If I had control I’d have said o thanks – place your stock elsewhere, where it might be more likely to sell. We early returned the title as we have better value cookbooks from others for which we are achieving better margin.
Funny that we hardly ever sell an AWW book any more (I don’t keep them on the shelf for more than a few weeks because they are always in Big W CHEAPER) but we were asked for this one the day before it arrived so got a sale.
The other AWW cookbook that came out after Xmas 2-Day Fast diet we have sold 12 of, I had to order more after initial allocation. I don’t think I sold that many AWW cook books in all of 2014!