I bought a t-shirt online recently and placed on top of it in the package I received was this note.
What terrific customer service!
I don’t recall being given this advice in such an obvious and friendly way when buying t-shirts from a high street retailer. Sure, some of this information is on care instructions inside the garment – not presented in this obvious way or with the same friendly style.
What I love about the postcard the most is that it was unexpected. I was delighted to see it included and with the information shared.
High street retailers argue that their service is more personal and more connected than online yet with this t-shirt purchase I have received better and more personal service than is usual when purchasing t-shirts offline.
Smart online retailers will take business from high street retailers if they provide a more valued experience. That’s what I have had here.
On the back of the note was a bold yet simple Thank You!
I bet they thought about this long and hard at SHIRTSCOPE.COM – about how to provide an experience to the online shopper which is better than they would experience from a high street retailer. It shows in their execution from the website to shipping to how the product was packed to the customer care from this note.
We need to understand