Good counter pitch from Hallmark

The counter decals provided by Hallmark for promoting the picnic hamper giveaway for Valentine’s Day are terrific as they provide us with a reminder at the point of purchase of the promotion. We have ours placed next to the hamper – to help us pitch the purchase of Valentine’s Day cards.

Have you bought a Valentine’s Day card you – you could win this picnic hamper – this is the type of pitch that could help you drive Valentine’s Day card sales.

One of the best ways to increase sales is to ask. Too often in Australian newsagencies we do not ask.

One way to make it easier to ask is to have an opportunity. In our case this Valentine’s Day, the opportunity to win the picnic hamper is an ideal opportunity.