Go big or go home is is a terrific mantra to have in your head when setting up displays. Pretty is good, big is better. Big and attractive is the best.
My marketing advice today for in-store displays is go big or go home. Build a big display around a known brand in a category for which you want to be known – preferably a new category for your business.
Build a display where the display has to attract new shoppers – rather than gaining sales off of existing traffic. While it’s good when a display achieved incremental business from existing traffic, this is not adding to the long-term health of your business. New traffic is key and one way you can win new traffic is with big bold displays promoting products people are likely to return to purchase over and over.
This display is from one of my newsagencies. It stands two metres tall. It represents a known-brand, range, age diversity and engagement. Launching us into this category, the dip;ay was excellent. Tracking sales we can see more than half of the purchases were single category – most likely they cam in for this.
A big bold display is key to the marketing of your retail newsagency.