In China, Chinese New Year is a far bigger season in retail than Christmas. Every retailer engages with the season in one way or another. Clothing shops serve the tradition of people having all new clothes for the first day of the year. Food shops have wonderful hampers for the feasts that are traditional. Card and gift shops have a vast array of red packets for money gifts.
In one store I saw more than twenty designs of Hallmark branded red packets.
The photo shows one of six displays in a supermarket I visited in Guangzhou earlier this week. Note the gifts and plush lines. On the rear of this display is the red packets.
I think we would do better with this season in Australia.