I have seen scratchie greeting cards before. This one caught my eye because of the style and quality. It is a higher end card appealing to a more discerning shopper. I am not sure if this range is in Australia. If it was I’d like to have it as it appeals to a shopper not well catered for – where the price of the card is secondary to its uniqueness.
While there is an important place for everyday cards, there is also value in serving the fringe higher end card shopper for whom price is not as important as is innovation.