Here is how one of many Starbucks locations in busy Guangzhou (pop. 20m) shows its neighbourhood connection. It shows them thinking about the local area and supporting local activities. I see this local community connection / support in many businesses in China. What I like about the Starbucks approach is that it feels like something an independent retailer would do – yet here is this giant of a company offering support for a local community connection and thereby reinforcing their relevance.