If you are open and trading today, maybe connect with the day with one or more of these ideas:
- Offer free beers. Maybe spend $20.00 and get a stubby. Or do beer tastings. While there will be local regulatory issues, you could fly under the radar.
- Play Aussie music in-store.
- Dress like you’re at the beach.
- Have a BBQ out the front of the shop.
- Give away lamingtons.
- Give away slices of toast with lashings of Vegemite and butter – put the Vegemite on first and cover it with slabs of cold butter.
- Give a shopping voucher to anyone who comes in and spontaneously recites all of My Country by Dorothea Mackeller. Promote this on Facebook this morning. You can check the words of this beautiful poem here.
- Ask your customers for local stories and pin them to your Australia Day wall.
- Embrace a meaningful and respectful way to connect with local indigenous Australians so their voice is heard this day as well. Storytelling in-store could be a good start.
I haven’t really thought about this list and realise now I could have put something together a week or two back so you could have better planned to make a bigger impact on the day.
Good ideas. We are just wearing our Aussie Aprons. The staff have been wearing them for a few days. Our papers aren’t arriving until about 11.30. I am surprised we have not had any last minute BTS shoppers in yet. They will probably roll up at 8am tomorrow morning before school starts. Our mags won’t get here until Wednesday so it should give the girls something to do.