The Growing Minds App offered by Officeworks is a smart piece of their Back to School pitch. The games are what any parent of young kids would want their kids to be playing. Being free makes the App appealing too. The hook for a return visit to the store is the opportunity to unlock more free games:
Growing Minds features three different games with an additional three games able to be unlocked within Officeworks stores. Customers simply head into an Officeworks store, and the app will geo-locate the device, unlocking the remaining three.
This pitch from Officeworks shows how the free App plays into their retail traffic and sales strategy. It’s smart and targeting the right people for the BTS season – the parents.
Newsagents could have opportunities like this if we were more commercially unified. Strength starts with us buying together.
There are newsagents and newsagency marketing groups supporting buying outside out channel, away from GNS. My view is GNS offers the single best opportunity for commercial unity for this key season. Sure they could do it better. the way to encourage that is by buying from them. The groups and newsagents buying from newsagent competitors do our channel no favours.