The re-launch of Forever Friends by Hallmark has brought new people to this greeting card brand. The cards look fresh thanks to current colours, they stand out in the card department and off-location where we are introducing them to shoppers not specifically looking for a card.
We tested the new Forever Friends range with younger staff members and the reaction was excellent – this is what encouraged us to promote them outside the card department.
Based on shopper feedback, this is a new card range I’d encourage newsagents to consider.
Hallmark cards have the best design compare to john sands and the rest