A blog on issues affecting Australia's newsagents, media and small business generally. More ...

What’s behind the counter in your newsagency?

knox-bbdispHere’s what customers see when they come to the counter of my newsagency at the moment. As the biggest outlet in our region for ty product, we take pride in promoting it differently to promote the brand and to drive impulse purchases. The lines on show at the counter are new and therefore highly sought after by the valuable ty collectors.

This is another way to attract new shoppers, get existing shoppers spending more and growing overall business GP. It ties bank to many management and marketing tips I have published here.

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newsagency marketing

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